First, identify what is actually taken
The .com may be registered while the social handles are open. One platform may be occupied by an inactive account. Treat the problem as a map, not a yes-or-no verdict.
Use a meaningful modifier
Good modifiers explain what the brand is or how people should interact with it: “get,” “use,” “studio,” “labs,” “daily,” or a relevant category word. Avoid random digits unless they are part of the identity.
Consider a stronger pivot
If a major company or creator dominates the phrase, a small spelling change may not fix the confusion. A clean new root can be stronger than fighting someone else's search gravity.
Know when to negotiate
A dormant domain may be purchasable, but confirm the project's value before spending. Do not let sunk-cost emotion turn a naming problem into a bad investment.